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Warm Outreach Script

Script

IDEAL FOR

Early-stage founders who need to re-engage old contacts, warm leads, or past colleagues without sounding transactional or desperate.

Early Traction Stage

Networking

Best For
SCRIPT

The Setup – Context & Why You’re Reaching Out

"Hey [First Name],

It’s been a while—I hope you’re doing well! I saw [something recent about them—new role, project, shared connection] and wanted to reach out.

I’ve been working on something new: [one-liner about your startup], and I immediately thought of you because [specific reason]."

The Bridge – Relate It to Them

"I remember when we [worked on X together / talked about Y / shared an interest in Z], and I think what I’m building could be really relevant for you or someone in your network.

It’s all about [brief, exciting hook about your product]—helping [target users] solve [big problem] in a way that hasn’t been done before."

The Ask – Low-Lift, Non-Pushy

"No sales pitch—just wanted to reconnect and hear what you’re working on.

If this sounds interesting, let’s grab a quick chat, or if you know someone who’d love this, I’d really appreciate an intro."

The Close – Make It Easy to Say Yes

"Would [insert time] work for a quick chat? If not, no worries—just wanted to check in and see what’s new with you."

"Looking forward to catching up!"

Best,

[Your Name]

BEST USED FOR

Cold-to-warm email outreach, LinkedIn DMs, investor check-ins, reconnecting with former coworkers, asking for introductions.

USE CASE

Most early founders ignore their existing network because they think they need to be further along to reach out. Wrong. Your first customers, investors, and hires are already in your world—you just haven’t tapped them yet. This script makes sure your outreach is human, casual, and non-salesy while still getting a response.

REALITY CHECK

If this feels like a sales pitch, you’ve already lost. People don’t reconnect to be sold to—they reconnect because it feels genuine. If you wouldn’t send this to a friend, don’t send it at all. Keep it real, keep it light, and let the conversation flow.