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Crisis Management Prompt

Prompt

IDEAL FOR

Founders, leadership teams, and customer success managers who need to effectively navigate PR crises, negative press, or customer backlash while maintaining brand integrity.

Early Traction Stage

Reputation Management

Best For
PROMPT

"I need a structured crisis management strategy to handle a PR crisis or negative customer feedback in a way that rebuilds trust.

Provide a detailed step-by-step approach covering:

  1. Crisis Assessment: How do I determine the severity of the crisis and whether I need to respond publicly?

  2. Immediate Response Strategy: What should I do in the first 24 hours to control the situation and prevent escalation?

  3. Public Communication Plan: What messaging framework should I use to address the issue authentically and rebuild trust?

  4. Social Media & Press Handling: How should I manage comments, direct messages, and public statements to maintain transparency while avoiding further backlash?

  5. Customer & Stakeholder Reassurance: How do I communicate directly with affected customers, investors, or partners to show accountability and commitment to improvement?

  6. Damage Repair & Long-Term Trust Rebuilding: What actions should I take to turn a negative situation into an opportunity for stronger customer relationships and brand credibility?

  7. Monitoring & Lessons Learned: How can I track sentiment and make sure the crisis doesn’t resurface? What internal changes should I implement to prevent this from happening again?

Before providing recommendations, please clarify:

  • Nature of the Crisis: Is this negative customer feedback, a product failure, a legal issue, or something else?

  • Brand Voice & Public Perception: How is my brand currently perceived, and do I need to be more formal, casual, or empathetic in my response?

  • Media & Social Sensitivity: How public is the issue, and how much control do I have over the messaging?

Make the response clear, strategic, and crisis-tested—I need an action plan that minimizes damage and turns the situation into a long-term trust-building opportunity."

"I need a structured crisis management strategy to handle a PR crisis or negative customer feedback in a way that rebuilds trust.

Provide a detailed step-by-step approach covering:

  1. Crisis Assessment: How do I determine the severity of the crisis and whether I need to respond publicly?

  2. Immediate Response Strategy: What should I do in the first 24 hours to control the situation and prevent escalation?

  3. Public Communication Plan: What messaging framework should I use to address the issue authentically and rebuild trust?

  4. Social Media & Press Handling: How should I manage comments, direct messages, and public statements to maintain transparency while avoiding further backlash?

  5. Customer & Stakeholder Reassurance: How do I communicate directly with affected customers, investors, or partners to show accountability and commitment to improvement?

  6. Damage Repair & Long-Term Trust Rebuilding: What actions should I take to turn a negative situation into an opportunity for stronger customer relationships and brand credibility?

  7. Monitoring & Lessons Learned: How can I track sentiment and make sure the crisis doesn’t resurface? What internal changes should I implement to prevent this from happening again?

Before providing recommendations, please clarify:

  • Nature of the Crisis: Is this negative customer feedback, a product failure, a legal issue, or something else?

  • Brand Voice & Public Perception: How is my brand currently perceived, and do I need to be more formal, casual, or empathetic in my response?

  • Media & Social Sensitivity: How public is the issue, and how much control do I have over the messaging?

Make the response clear, strategic, and crisis-tested—I need an action plan that minimizes damage and turns the situation into a long-term trust-building opportunity."

BEST USED FOR

Negative reviews, social media backlash, product failures, service disruptions, public relations crises.

USE CASE

Most startups panic in a crisis—reacting emotionally, going silent, or making things worse with a defensive response.

A PR crisis isn’t just about damage control—it’s about rebuilding trust and strengthening brand credibility.

This prompt ensures you get a structured, strategic response plan to handle crises with transparency, speed, and professionalism.

REALITY CHECK

Own the problem fast—silence kills trust. Acknowledge, clarify, and act within 24 hours. If you don’t control the narrative, the internet will. Apologize without excuses, fix the issue publicly, and over-communicate. Anything less looks shady. Long-term? Deliver real change. A PR band-aid won’t fix a broken system.