Testimonial Request Script
Script
IDEAL FOR
Founders, sales teams, and customer success managers who want to collect high-quality testimonials that drive credibility, trust, and conversions.
Early Traction Stage
Marketing & Growth
Best For
SCRIPT
The Setup – Acknowledge Their Experience
“Hey [First Name],
I just wanted to say thank you for being part of [Product/Company Name]. It’s been amazing seeing how you’ve [specific impact they’ve had with your product].
We’re always looking to highlight real stories from our customers, and given the success you’ve had, I’d love to feature your experience.”
The Ask – Simple & Specific Request
“Would you be open to sharing a quick testimonial on how [Product Name] has helped you solve [specific problem] or improve [specific outcome]?
Nothing too formal—just a few sentences about what’s changed for you since using [Product Name].”
The Hook – Make It Easy to Respond
“If it’s easier, here’s a simple prompt:
"Before [Product Name], I struggled with [problem]. Now, I’ve been able to [result] and it’s made a huge difference in [impact area]."
Or, if you prefer, we can hop on a quick call and I’ll draft something up for you to approve.”
The Close – Offer Appreciation & Next Steps
“No pressure at all, but it would mean a lot to us! Plus, we’d be happy to highlight you and your business as a success story.
Let me know if you’re up for it—either way, I really appreciate you being part of [Product Name].
Best,
[Your Name]”
BEST USED FOR
Post-purchase follow-ups, customer success outreach, email requests, LinkedIn or social media DMs, NPS survey responses.
USE CASE
People won’t just leave you testimonials—you have to ask. This script makes it easy and natural for happy customers to share their experience without feeling like a chore.
More powerful testimonials = higher conversions, stronger credibility, and faster growth.
REALITY CHECK
Nobody wants to write a testimonial—they’re busy. If you don’t make it stupidly easy, they won’t do it. Give them a plug, remove the work, and make it feel like a win for them too. That’s how you get the gold.
