Hook & Permission to Continue

"Hey [Name], this is [Your Name] from [Startup Name]. I’ll keep it quick—does now still work for a few minutes?"

→ If yes, move forward. If not, reschedule and don’t push.

→ If they sound hesitant:

"I get it—you weren’t expecting this. But I think this could be valuable. Give me 30 seconds, and if it’s not, we’ll cut it there. Fair?"

Qualify & Uncover Pain Points

"I’ve been talking to a lot of [their role or industry] lately, and one thing I keep hearing is [specific pain point]. Does that resonate with you?"

→ If they confirm:

"Tell me more—how are you handling that right now?"

→ If they downplay it:

"Totally get it. But if I had a way to make that faster, easier, or more profitable, would that be worth a quick conversation?"

→ Follow-up questions:

• What’s the biggest headache when it comes to [pain point]?

• How much time/money is this eating up right now?

• If you could wave a magic wand, how would you want this to work instead?

Let them talk. This is gold. They’re literally telling you how to sell to them.

Position the Solution

"Okay, so you’re dealing with [pain point], and the biggest issue is [their words]. That’s exactly what we fix."

"[Startup Name] helps [target audience] do [key benefit], so instead of [their current struggle], you get [ideal outcome]—without the hassle."

→ Example:

"Right now, you’re losing leads because your follow-ups are manual. Our system automates high-converting follow-upsso your pipeline stays full without you lifting a finger."

Handle Objections (Without Sounding Defensive)

→ If they say they already have a solution:

"Got it—so what made you take this call? Something must not be working 100%."

→ If they say it’s too expensive:

"Totally understand. But let’s look at this differently—if you could solve [pain point] for less than the cost of [something relevant], would it be worth it?"

→ If they say they need to think about it:

"Absolutely—decision-making takes time. What’s the main thing you’re weighing right now?"

Close with a Clear Next Step

→ If they’re interested:

"Let’s keep it simple. I’ll send over a quick summary and a link to get started. Sound good?"

→ If they need more info:

"Let’s book a follow-up for [specific date]. That way, you’ve got time to think it over, and we can answer anything that comes up."

Never leave the call without a defined next step.