Referral Request Script
Script
IDEAL FOR
Founders, sales teams, and customer success managers who want to turn happy customers into a scalable, high-impact growth channel.
Early Traction Stage
Marketing & Growth
Best For
SCRIPT
The Setup – Acknowledge Their Experience
"Hey [First Name],
I just wanted to take a second to say thank you for being part of [Product Name]. It’s been amazing seeing how you’ve [specific success they’ve had using the product].
We love working with [customer type—startup founders, marketers, agencies, etc.] like you, and I wanted to ask for a quick favor."
The Ask – Make It Simple & No-Pressure
"Do you know one or two people who might benefit from [Product Name] the same way you have?
No pressure at all, but if someone comes to mind, I’d love an intro. Even a quick forward of this email works."
The Hook – What’s In It for Them
"To make it even easier, we’re offering [incentive if applicable—discount, credit, gift card, exclusive feature access]for every successful referral.
But even without that, I’d just really appreciate the connection—it’s always better when we grow through awesome people like you."
The Close – Next Steps & Easy Action
"You can send them this link to check it out: [Referral Link]
Or, if it’s easier, just intro us via email, and I’ll take it from there.
Either way, I appreciate you and am always here if you need anything!
Best,
[Your Name]"
BEST USED FOR
Customer follow-ups, post-purchase check-ins, onboarding milestones, automated email sequences, direct outreach.
USE CASE
Most businesses don’t ask for referrals—and that’s a massive missed opportunity. This script makes it easy, natural, and high-converting to get customers to introduce you to more ideal users.
REALITY CHECK
No one wakes up thinking, “I should refer a startup today.” If your ask feels like work, they won’t do it. Make it stupidly easy, give them a damn good reason, and don’t sound desperate. People refer winners—so act like one.
