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Positioning & Differentiation Prompt

Prompt

IDEAL FOR

Founders who need to stand out in a crowded market, refine their startup’s messaging, and establish a clear competitive advantage.

Early Traction Stage

Messaging & Positioning

Best For
PROMPT

"I’m building [describe your startup in one sentence] for [specific target audience] in [industry].

I need to define a clear positioning strategy and differentiation that makes my startup stand out.

Provide a structured breakdown covering:

  1. Core Value Proposition: In one sentence, what makes my product uniquely valuable to my target audience?

  2. Competitive Landscape: What are the most common positioning angles used by competitors in my space?

  3. Key Differentiators: What makes my startup distinct and defensible—not just better, but truly different?

  4. Emotional & Rational Triggers: What emotional and logical drivers will make customers choose my product over competitors?

  5. Tagline & Messaging Direction: Craft a few high-impact positioning statements that make my brand instantly clear and compelling.

  6. Potential Weaknesses: Where could my differentiation be challenged, and how can I reinforce my position to overcome objections?

Keep the response crisp, direct, and actionable. I need insights I can immediately use for branding, marketing, and sales."

"I’m building [describe your startup in one sentence] for [specific target audience] in [industry].

I need to define a clear positioning strategy and differentiation that makes my startup stand out.

Provide a structured breakdown covering:

  1. Core Value Proposition: In one sentence, what makes my product uniquely valuable to my target audience?

  2. Competitive Landscape: What are the most common positioning angles used by competitors in my space?

  3. Key Differentiators: What makes my startup distinct and defensible—not just better, but truly different?

  4. Emotional & Rational Triggers: What emotional and logical drivers will make customers choose my product over competitors?

  5. Tagline & Messaging Direction: Craft a few high-impact positioning statements that make my brand instantly clear and compelling.

  6. Potential Weaknesses: Where could my differentiation be challenged, and how can I reinforce my position to overcome objections?

Keep the response crisp, direct, and actionable. I need insights I can immediately use for branding, marketing, and sales."

BEST USED FOR

Investor pitches, website messaging, marketing campaigns, product development, sales positioning.

USE CASE

Most startups sound the same.

If your messaging is generic, vague, or too broad, customers won’t care. You don’t need to be better than your competitors—you need to be different in a way that actually matters.

This prompt ensures your startup is positioned clearly, compellingly, and with a unique edge.

REALITY CHECK

If your positioning doesn’t make people instantly get why you exist and why they should care, you’re dead in the water. Be so clear and different that choosing you feels obvious.