Media Interview Script
Script
IDEAL FOR
Founders preparing for press interviews, podcast appearances, media features, or public Q&A sessions where they need to effectively communicate their story, product, and impact.
Pre-Seed
Public Relations
Best For

SCRIPT
Opening Statement – Who You Are & Why You’re Here
"Thanks for having me! I’m [Your Name], founder of [Startup Name], where we’re tackling [big problem] in [industry].
Right now, we’re seeing [key traction milestone] as we scale, and I’m excited to dive in and share what we’re building."
Your Startup Story – The ‘Why’ Behind the Business
"I started [Startup Name] because I saw firsthand how [pain point] was affecting [target audience].
I kept asking, ‘Why hasn’t anyone solved this yet?’—and when I realized no one was, we decided to build it.
Since then, we’ve been focused on creating a real solution that’s actually usable, scalable, and valuable."
The Problem & Your Solution – Why This Matters
"The reality is, [pain point] is costing [target audience] [time, money, or lost opportunity].
Right now, most solutions either [problem with existing solutions] or don’t fully solve the issue.
We built [Startup Name] to change that—our approach is [key differentiator], and our users are already seeing results like [impact metric]."
Traction & Growth – Proof That It’s Working
"We’re already seeing major adoption—right now, we’ve [traction: users, revenue, partnerships, engagement].
But beyond the numbers, what excites us most is the real impact. Users are [key success stories], and we’re scaling fast to meet demand."
Industry Trends & Insights – Thought Leadership
"We’re at an inflection point in [industry]—and companies that don’t adapt now will struggle.
[Trend or shift] is changing how [target audience] operates, and we’re not just reacting to it—we’re building for what’s next.
The next 12 months are going to define who leads and who gets left behind."
Tough Questions – Handling Challenges & Controversy
→ If asked about competition
"There’s always competition, and that’s a good thing—it proves the market is real.
Where we win is [unique value prop]. No one is doing [key differentiator] the way we are."
→ If asked about failures/setbacks
"Every startup faces challenges. The key is how fast you learn and adapt.
For example, we initially thought [original approach] would work, but after [user feedback/data], we pivoted to [new approach]—and that’s when we started seeing real traction."
→ If asked about funding or financials
"We’re focused on building a sustainable business—funding is just fuel for the fire.
Right now, we’re [funding status], and we’re strategically using it to scale in a way that drives long-term value, not just short-term growth."
Closing Call to Action – How People Can Engage With You
"If this resonates, we’d love to connect.
You can check us out at [website], follow us at [social media], or reach out if you’re interested in [investment, partnership, early access].
Big things ahead, and we’d love to have you with us!"
BEST USED FOR
Live media interviews, pre-recorded podcasts, written Q&A for articles, panel discussions, public speaking engagements.
USE CASE
Your media playbook. It keeps your messaging clear, powerful, and media-friendly while making sure you don’t get caught rambling, going off-track, or sounding overly rehearsed. Whether it’s a major publication, industry podcast, or a live Q&A, this keeps you in control of the conversation.
REALITY CHECK
If you sound scripted, you’re dead in the water. No one remembers robotic answers—they remember stories, conviction, and real talk. If you can’t make your audience feel something, your message won’t stick. Be sharp, be bold, and own the moment.