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Elevator Pitch Script Structure

Script

IDEAL FOR

Founders who need to clearly and concisely communicate their startup’s mission, value, and differentiation in a short timeframe.

Idea Stage

Messaging & Positioning

Best For
SCRIPT

Script Structure

  1. Hook – Lead with a problem statement that resonates with your audience.

  2. Problem & Solution – Clearly define the challenge and explain how your startup solves it.

  3. Why Us? – Highlight what makes your approach different or better.

  4. Call to Action / Next Step – Close with an engaging takeaway.

Scripts

Example Script — General

“You know how [target audience] struggles with [pain point]?

At [Startup Name], we solve that by [unique solution]—so that [key benefit or outcome].

Unlike [competitor or alternative], we [differentiation].

Right now, we’re [traction or next milestone].”


Example — B2B SaaS Script

“Customer support teams are overwhelmed with repetitive tickets, leading to slow response times.

At SupportFlow, we automate 80% of common support inquiries using AI, allowing teams to focus on high-value interactions.

Unlike traditional chatbots, our system learns from past tickets and integrates directly into existing workflows.

We’re currently piloting with five SaaS companies and refining our enterprise offering.”


Example — Consumer Tech

“Sticking to a fitness routine is hard for busy professionals.

FitSync creates personalized, AI-driven five-minute workouts that adapt to your schedule, making consistency effortless.

Unlike generic workout apps, FitSync adjusts in real time based on your availability and energy levels.

We’ve helped over 10,000 users stay consistent and are launching our premium version next month.”


Customization & Optimization

  • Adjust industry language to resonate with your specific audience.

  • Include traction metrics when speaking to investors.

  • Keep the tone clear, concise, and outcome-focused.

BEST USED FOR

In-person conversations, networking events, investor meetings, sales calls, social media, and website positioning.

USE CASE

Helps founders quickly and effectively explain what their startup does, who it serves, and why it matters. It is essential for networking, pitching, and creating compelling startup messaging.

REALITY CHECK

If your pitch doesn’t hit in the first 10 seconds, you’ve already lost. No one cares about your product—until you make them care. Get to the problem, make it visceral, and leave them wanting more.