The Hook – Why They Should Care

"[Pain point] is a major frustration for [target audience].

Most people deal with [common frustration], wasting time and money.

We built [Product Name] to change that—so you can [key benefit] without the hassle."

The Pain – What Problem This Solves

"Right now, [industry stats or real-life scenario] show that [problem] is costing businesses [X hours, dollars, missed opportunities] every month.

You’ve probably tried [competitor or current solution]—and if you’re here, it’s probably not working the way you need it to.

What if you could [ideal outcome] in half the time without [common frustration]?"

The Solution – What Your Product Does

"[Product Name] makes that happen.

It’s a [short product description] that helps you [primary benefit] without [biggest struggle from before].

Instead of spending [time/money/effort] on [manual process or ineffective solution], you can now [new way of doing it]."

Live Walkthrough – Key Features That Matter

"Let me show you how easy this is."

Step 1: [First Feature] – "This is where the magic starts. With just [X action], you can [instant benefit]. No complicated setup—just results."

Step 2: [Second Feature] – "Now, let’s say you need to [secondary function]. In one click, [describe efficiency or automation]."

Step 3: [Third Feature] – "Finally, what makes us stand out is [differentiating feature]. Unlike [competitor or alternative], we [explain what makes it different]."

Key Notes:

• Show, don’t tell. Avoid vague statements—demonstrate the impact.

• Highlight user experience. "No learning curve," "Instant setup," "Works right out of the box."

• Skip technical jargon. Focus on why it helps them, not how it works under the hood.

Impact & Social Proof – Why It Works

"And it’s not just us saying this—our users are seeing real results.

[Customer or case study] used [Product Name] and saved [X time or dollars] in the first month.

[User story] went from struggling with [problem] to [success outcome] in weeks.

This isn’t just a better tool—it’s a better way of working."

Next Steps – How They Can Get Started

"Now that you’ve seen how [Product Name] works, let’s talk about getting you set up.

Here’s what happens next:

• [Trial or demo access] – Get hands-on today.

• [Onboarding or support] – We’ll walk you through the setup.

• [Pricing or plan options] – Let’s find the right fit for your needs.

What’s the best way for you to move forward?"