UVP Litmus Test
Product Market Fit
Pre-Seed
KEY OUTCOMES
A refined, clear, and compelling Unique Value Proposition (UVP) that effectively communicates your startup’s differentiation and market appeal, ensuring strong customer and investor alignment.
CREATED BY
Kendra Garagan
Founder
@
Kenergy
2-3 DAYS
TO COMPLETE
THE OVERVIEW
This UVP Litmus Test Template helps founders validate, refine, and pressure-test their unique value proposition. It provides a step-by-step framework for ensuring your UVP aligns with market demand, solves a clear problem, and stands out from competitors. By running through this process, founders can confidently craft a compelling UVP that resonates with early adopters and investors.
WHAT PROBLEM IT SOLVES
Startups often struggle to define their Unique Value Proposition (UVP) in a way that truly resonates with their target market. This template provides a structured, data-driven approach to testing and refining a startup’s UVP to ensure clear differentiation and customer appeal.
WHAT'S INSIDE
Step-by-step prompts for crafting and testing your UVP
Scoring system to evaluate how strong and differentiated your UVP is
Market validation section for testing with real potential customers
Iterative framework to refine based on feedback
BEFORE YOU BEGIN
Come prepared with your initial idea or draft UVP and be ready to test your UVP with potential users and collect feedback.
IDEAL FOR
Early-stage founders refining their positioning
Pre-seed and seed-stage startups looking to validate their UVP before scaling
Startups pivoting and redefining their market fit
THE BENEFITS
Ensures your UVP is clear, compelling, and validated
Helps founders identify weak messaging or gaps
Reduces the risk of building something that does not stick
Provides structured questions and scoring to refine messaging
CREATOR TIP
Don’t be afraid to pivot. If your UVP is not landing with customers, it is a signal to refine, not a failure.
OTHER TEMPLATES YOU MAY LIKE
Fundraising HQ
Creator Name
LESS THAN 1 HOUR
Use In
Product Market Fit Template
Creator Name
ONGOING
Use In
Founder Journey Reflection Template
Creator Name
ONGOING
Use In
Investor Update Template
Creator Name
ONGOING
Use In