Product Market Fit Template
Product Market Fit
Pre-Seed
KEY OUTCOMES
A structured and measurable framework for tracking and improving product-market fit, ensuring startups achieve strong demand, user retention, and scalable growth.
CREATED BY
Kendra Garagan
Founder
@
Kenergy
ONGOING
TO COMPLETE
THE OVERVIEW
This template helps founders define, measure, and optimize product-market fit by breaking it into six core dimensions—ensuring alignment between the product, users, and market demand. It provides a step-by-step validation process to track real user engagement, adoption, and feedback.
WHAT PROBLEM IT SOLVES
Many startups struggle with measuring and achieving product-market fit because they rely on gut instinct rather than structured validation. Without a clear framework, founders risk building a product that does not resonate with customers, leading to low adoption and poor retention. This template provides a data-driven approach to tracking PMF, ensuring startups consistently validate demand and iterate toward a scalable, high-retention product.
WHAT'S INSIDE
PMF Score & Validation Framework: A system to measure how well the product resonates with users Customer Persona Alignment: Ensures that the product serves the right audience with high retention User Engagement & Retention Metrics: A structured way to track adoption and churn Market Pull Indicators: Key signals that show whether the market is demanding the product Iteration & Next Steps Guide: A roadmap for refining the product to deepen PMF
BEFORE YOU BEGIN
Ensure you have access to real user feedback, engagement metrics, and retention data—PMF is measured through user behavior, not assumptions.
IDEAL FOR
Founders validating early traction and product adoption Startups preparing for growth and fundraising but need proof of PMF Teams struggling with low engagement, high churn, or unclear user demand
THE BENEFITS
Provides a structured approach to defining and measuring PMF Helps founders identify weak points in user adoption and retention Ensures product decisions are based on real customer insights, not assumptions Reduces the risk of premature scaling before achieving PMF
CREATOR TIP
PMF is not just about revenue and your idea—focus on user retention, organic growth, and product stickiness.
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