Mission, Vision & Core Values Template
Branding
Pre-Seed
KEY OUTCOMES
A crystal-clear mission, vision, and core values framework that aligns the team, strengthens company culture, and ensures long-term strategic direction.
CREATED BY
Kendra Garagan
Founder
@
Kenergy
6-9 HOURS
TO COMPLETE
THE OVERVIEW
This template helps founders craft a strong mission, vision, and core values that align with their long-term business objectives. It guides teams through structured exercises to develop a compelling vision statement, articulate their mission, and define core values that shape company culture and strategic decisions.
WHAT PROBLEM IT SOLVES
Many early-stage startups struggle with clearly defining their mission, vision, and core values. Without this foundation, teams lack alignment, decision-making becomes inconsistent, and branding lacks a cohesive identity. This template provides a structured framework to help founders articulate and refine these essential elements, ensuring clarity and direction from the start.
WHAT'S INSIDE
Structured exercises for defining mission, vision, and core values
Step-by-step guidance on crafting statements that resonate
Examples of strong mission and vision statements for reference
Reflection questions to ensure alignment with long-term goals
A framework for embedding core values into company culture
BEFORE YOU BEGIN
Be prepared to reflect on your long-term vision, the problem your startup solves, and the impact you want to create. Gather feedback from key stakeholders to ensure alignment.
IDEAL FOR
Founders and early teams shaping company identity
Pre-seed and seed-stage startups defining their mission and values
Startups looking to refine messaging for investors, customers, and employees
THE BENEFITS
Establishes a clear, inspiring vision for the future
Aligns teams around a well-defined mission
Creates core values that guide company culture and decision-making
Strengthens internal and external messaging consistency
Helps founders build a lasting brand identity
CREATOR TIP
Keep your mission and vision statements concise and inspiring—they should be memorable and easy to communicate.
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