The Spark – What Triggered This Journey?

"I never planned on starting a company. But there was this one moment that changed everything."

• Describe the exact moment you realized something needed to change.

• Was it a personal struggle? A frustrating experience? A conversation that stuck with you?

• Make it visceral—pull people into your world.

Example:

"I was working in [industry], constantly dealing with [pain point]. One day, after [frustrating moment], I realized: why is no one solving this? That was the moment I knew I had to build [Startup Name]."

The Problem – What Was Broken?

"The more I looked into it, the worse it got."

• Show the depth of the problem—this is where people start nodding in agreement.

• Use real data or stories to make the pain point undeniable.

Example:

"Turns out, [pain point] is costing businesses [X] every year. The options out there? Expensive, outdated, or completely missing the mark. I wasn’t the only one frustrated—everyone I talked to had the same problem."

The Solution – Why You Built This?

"That’s when I decided—if no one else is solving it, I will."

• Introduce your startup as the solution to the problem.

• Keep it simple and high-impact.

Example:

"We built [Startup Name] to make [pain point] disappear. Instead of [old way], we [new, better way]. Our approach is different because [key differentiator]."

The Struggle – The Hardest Moments?

"Of course, it wasn’t that simple."

• This is where you make it real. Investors, customers, and partners don’t just want to hear success stories—they want to hear about the struggle.

• Share a key challenge or moment of doubt—but frame it as a turning point.

Example:

"We had no funding. No connections. Just an idea and a problem we couldn’t stop thinking about. In the early days, we [biggest challenge—almost shutting down, failing, pivoting]. But we pushed through because we knew this problem was too big to ignore."

The Mission – Why This Matters?

"For us, this is bigger than just a business."

• This is where you connect emotionally with the audience.

• What drives you beyond money, growth, and metrics?

Example:

"At the end of the day, we’re building [Startup Name] because we believe [core mission]. If we do this right, [impact on industry, people, the world]."

The Future – Where You’re Going?

"And we’re just getting started."

• End with momentum and vision.

• Make it clear that this is bigger than you—this is about shaping the future.

Example:

"We’ve already [traction: users, revenue, partnerships], and we’re growing fast. The next phase? Expanding to [new market, product line, scaling goal]. The problem isn’t going away—and neither are we."